In past blog posts, we have reviewed what our process looks like for your purchasing journey. Our team is here to ask the right questions and supply the right resources - taking your purchasing journey into account and viewing it through a wide lens. Our job is to assess all variables to optimize your experience while also minimizing gaps in your path to purchase. So, what helps get your project moving in the right direction? This blog is going to walk you through the foundational information we need from you to get the ball rolling. 

We all know the impact the sensory approach has on a consumer during the purchasing journey. The five senses allow for the decision-making process to be a comprehensive experience. We bring this added value to your returnable packaging purchasing journey. The two senses we focus on are sight and touch. You need to be able to see and feel your sample for several reasons. Your team may want to test it in multiple different ways. Not just for fit and function but also for endurance purposes. Some have even performed crush tests on their prototypes. Also, customers frequently send us their existing containers for us to fit a prototype into before we even ship it to them.

In this post, we dive into why we offer both prototypes and concept drawings. The differences between the two and how each of these are important to the process of getting your returnable packaging designed properly and efficiently.